AustriandesignerStefanSagmeisterisdoingwell.HelivesinNewYork,thecityofhisdreams,andhehassuccessinhiswork,designingalbumcoversfortheRollingStones,Jay-ZandtheTalkingHeads.Butinthebackofhismindhesuspectstheremustbesomethingmore.Hedecidestoturnhimselfintoadesignproject.Canheredesignhispersonalitytobecomeabetterperson?Isitpossibletotrainhismindtogethappier?Hepursues3controlledexperimentsofmeditation,therapy,anddrugs,gradinghimselfalongtheway.Butreallifecreepsinandconfoundstheprocess:art,sex,love,anddeathproveimpossibletodisentangle.Hisuniquedesignsandpainfullypersonalexperiencesmarkajourneythattravelsclosertohimselfthaneverintended.