TracesthelongandferociousrivalrybetweenCokeandPepsi,centeredonthe“NewCoke”debacleof1985.Foralmostahundredyears,Cokehadbeentheundisputedleaderinthemultibilliondollarglobalsodaindustry–stodgy,predictable,butindisputablytopdog–whilePepsihadbeentheupstartNo.2,foreverpokingatitsbigbrotherwithcuttingedgeadvertising.Butin1985,inastranger-than-fictiontwist,Coca-Cola’sexecutivestookastepsodaringthatnooneineithercompanycouldbelieveit:theychangedtheformulaofthemostpopularbeverageontheplanet.